In western European countries announced a withdrawal from the recession. In Ukraine, meanwhile complete uncertainty: a search for bottom, then slowly emerges. And therefore our fellow citizens continue to invent ways to stay afloat. In connection with it began to emerge and multiply all kinds of commission shops - clothing, shoes, household appliances, jewelry, baby goods, and just interesting things. For similar reasons, increasing the attractiveness of the market rent and the demand for various courses in altering the old things.

Ukrainians will be guided by the principles of austerity for at least another year - believes Nina Rohmanyuk, Director of Strategic Planning, Bureau of marketing technologies. - So the company that can profitably give up unnecessary things or get something cheap, in this period will be in demand.

Before and after

Business recycling and production of recycled - one of the most profitable in the world. And therefore attracts large sharks. However, small and medium-sized businesses can find here its vacant niche. In countries with developed economies green entrepreneurs to find business ideas sometimes come to the most unexpected solutions.

For example, American Christopher Goodwin thought of literally selling garbage. In late 2005, he invented treshboll - vending machine that sells clear plastic balls with debris. Content Mr. Goodwin selects his own, guided by the one requirement: the garbage should be interesting. For example, a page from the school diary, telegram announcing the birth of a son, an African postage stamp or a Polaroid snapshot of the 1970's. Revenue from landfill vending small: in the year Goodwin can sell 1 thousand capsules, each of which costs 25 cents. Ukraine is unlikely this garbage is being collected by the exotic, experts believe. They recommend not actually sell the junk and transform it into new things.

Ukrainian businesswoman Tatiana Bogachuk founded his business, too, to waste as raw material selecting fabric remnants. She has mastered a patchwork (sewing of patches) as early as 1999.

Within ten years of patchwork to me was just a lucrative hobby - she recalls. - But last year, demand for products grew ragged in times, I was simply overwhelmed with orders. Therefore, in the summer of 2008, just ahead of the crisis , I ventured to leave the main work (development and design of advertising) and fully switch to Patchwork. Instinct business lady did not let down.

advantage DIY Peredelkino that you can work at home, and sell their products over the Internet. Although the actual showroom is certainly doing his job. That's why at least half of the book shops, where the working showroom or store, rather quickly into being the permanent - says Lyudmila Andreeva, coordinator of one of the capital's shops patchwork. - They can easily come to see, touch your favorite thing to drink tea and chat. According to Ms. Andreeva, the crisis did not affect on sales: the demand for Patchwork in Ukraine is stable, as evidenced by daily purchases, the average check which is 1,5-2 thousand UAH. This confirms and Tatiana Bogachuk. Patchwork fear neither seasonality nor economic troubles.

Remaking old things can be as an independent business, as well as an additional source of income. Russia company 3-Color, specializing in the sale of materials for artists, architects and designers, in addition to various courses in the design or redesign of old things, offers a service, rent a studio.

gist of it is precisely in a single alteration. Man comes with his idea. In his workshop for a small fee (equivalent 70-110 grn.) Provide materials, equipment and advice of the artist. Naturally, the popularity of services in times greater than the demand for full training of a single processing technique (600-1200 UAH. Of course). Ukrainian colleagues from the company Azur assure that, in principle, is also not averse to provide this service and a personal master class in design of one little things for a fee of 150 UAH. above.

he borrowed - give it another

Fees shops and places to rent things - one of the fastest growing niches of the crisis period. Here you can profit from all that soul wish - from baby rattles to the tourist equipment. And, believes Nina Rohmanyuk, the development of such enterprises will contribute to the economic situation in the country.

alone in the capital for the crisis in 2009 has opened up to 20 commission stores (formerly theentire capital, there were no more than five), and approximately the same number of rental stations. And last expanded range of products: the traditional rent tourist equipment, power tools and bicycles were added home appliances, medical equipment (including wheelchairs and crutches), diesel electric generators, furniture, children's clothes, billiard tables, decorations and even the red carpet with fencing poles . The idea of rent they have stepped promoutirovat catering company, offering all the desirable time he borrowed dishes, covers for chairs, decorations.

noteworthy that the owners' komissionok not believe their competitors point of selling second hand, as well as electronic bulletin boards. First do not take belongings Ukrainians and the second - do not excuse, in contrast to komissionok, owners of second-hand goods from the troublesome communication with potential buyers. Therefore, even active Internet users often become clients of conventional komissionok. Thus, in the words, Alina Zhurbin, director of the shop Svit ціÐºÐ°Ð²Ð¸Ñ… speeches, at least half the visitors to the outlet will learn about it through the site, as well as information contained in the social network Contact. In addition, the important benefits komissionok Alina Zhurbina relates also to a selective approach to the selection range.

average secondhand is sold for no more than half the price. This margin store is no more than 30%. Sergei Egorochkin, commissary manager of home appliances, PE Vorob'ev, an expert on the implementation of second-hand things from a decade of experience, the most promising format for the development of this business is the union under one roof commission store and service center - a sort of home life. This approach, according to Egorochkina, allows visitors to get a set of services. And, experts believe, in the next year or two he will be actively developed.

main advantage of the commissary - small early-stage investments. No need to spend money on the purchase of goods. At the start of the entrepreneur will need up to 15 thousand UAH. To pay off within six to seven months of work. To open the commissary to get a certificate of a natural person - entrepreneur to trade in clothing and footwear, household appliances or any other goods on commission trade, order a print (about 200 hrn.) And rent non-residential housing on the ground floor area of 40 square meters. meters (about 5 thousand UAH /month.). Fortunately, in connection with the crisis required the area to choose from there what.

equipment can be purchased new (need 7-10 thousand grn.) Used (up to 4 thousand grn.) or accept a gift usual home furnishings and adapt it for display of goods. Fortunately, the store concept it accepts, and even willing to bow out (albeit in vain) with old furniture missing.

advertising budget option - the most preferred type of promotion among the market players. Typically, entrepreneurs are not ready for costly, so express yourself in free advertising publications and Internet. Natalia Isupova, the hostess commission store GoodBuyFashion, in the first months after the opening bestowed customers jar of jam, which, instead of a label pasted the name of his store. After a month or two already in full work word of mouth. Lesya Garden, owner of the commissary baby things owlet, convinced that advertising by word of mouth still gives the best effect. At one time I posted my details on the receipts to pay for the phone from Ukrtelecom, spending a colossal amount - she recalls. - As a result, it was exactly five calls. Your own site with virtual storefronts, according to experts, will increase the number of buyers for a further 15-20%.

basic mistake beginners komissionschikov tell seasoned, is indiscriminate: they take everything and everyone in a row. To store was profitable, it is necessary to set aspecific product. This can only be the last collection of designer clothing, household appliances, baby products, camping equipment, furniture, jewelry. Profit, which goes to the store, usually 30-50% of the price.

budget option start-up company for rental of things again, better to build on the basis of commission store, because the purchase of new items will require a tremendous amount. That's what Garden, opening in-store children's belongings rental and commission store. But Sergei profits, founder of the company Fairway started rolling baby things, kitchen utensils and household appliances to warm up interest in the basic commodity items - power tools. He says he worked ...

Make

business on unnecessary things can be. And, perhaps, the crisis - the most favorable time for this. Sew household bags advertising banners, sew together scraps or rent your things - you decide.

Julia Gaevaya

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