expected by many experts, the spring and summer to revive the construction market capital has not happened. No reduction in price or different PROMOTION involving discounts, installment payments and lease-purchase, does not help developers to return customers. If last year built homes sold a total of about 800 apartments a month now - just a few dozen, and even then only in buildings with a high degree of readiness.

As a result, the primary segment continues to remain in a state of profound crisis, which many do not stand the company simply freeze its facilities. According to experts, this situation will last at least a year and a half, during which the market will take much of stroykompany and nedostroev increase in the number of times.

At the bottom of demand

As the leading specialist of marketing department of the company SV Development Sergey Kostetsky, this year there has been a record drop in demand in the primary market of Kiev. If in the past year in the city have been carried out about 10 thousand apartments in new houses (on average 800 per month), now the capital's companies sold a total of only several dozen. Interested buyers are not even to bolster the fact that over the past year the cost of the Kiev real estate has fallen in dollar terms by more than 30-35%, and in hryvnias - from 8-10%.

If the house is ready in less than 90%, buyers do not even look at prices. But the company, who have almost finished objects, can not boast a large number of transactions. First, the destruction of the mechanisms involved in the procedure for acquisition of housing (almost completely phased out mortgages and are still frozen part of the deposits), and secondly, the current reality, you can find a less risky proposal for a more affordable price in the secondary market , - explained Kostetsky.

I agree with him and the executive director of defense Misto Dmitry Look. According to him, today's potential customers at first look at the willingness of the house, then the image builder, and only came to the conclusion that the risks are minimal, and investigate the prices, as well as builders offered discounts and promotion.

For almost ready and has already entered into service facilities for the past six months, reducing the cost was minimal - an average of 5-7% in grivnevom equivalent. But buyers willing to pay slightly more than average market prices, if the risks are small: the house passed into operation - said Look.

This trend, he explains that the prospects of putting unfinished objects very vague, and spending money on a property, there is a great chance to get an apartment instead of headaches, paperwork and court proceedings.

In general, however, as noted by experts, delivered to homes in the operation cost per square meter depends largely on the company-builder, location and class of the object. Need for funds builders often offer a ready home, even cheaper than it is sold in more homes is arising.

example, at an average price of apartments of economy class at the level of 10,8 thousand UAH. per sq. km. m (including a building in the early stages of construction) market is the proposal of 7 ths. per sq. km. m. For example, apartments in the house put into operation on the street Borispolskiy, 6, from FC Ukrrestavratsiya offered by 7,08 thousand UAH /sq. m, on Sribnokilskoy, 3 - by 7.2 ths. on Lohvitskoy, 1 - 8,3 ths. but on Olevsk, 13/50 - 9,2 thousand UAH /sq. m. Even in the finished objects in the prestigious Obolon (Heroes of Stalingrad street, 53-b) apartment can be purchased at a price no higher than average - 10 380 UAH. per sq. km. m.

constructed charm is not

Experts agree that today, even in favor at least some popularity among buyers segment constructed or put into service for residential buildings proposal significantly exceeds demand. According to the Head of Marketing Department of Ukrainian Trade Guild Yaroslav Ivanov, at the moment, in Kiev there are about 3,5-4 thousands of apartments, while the primary market demand does not exceed 1 thousand a year.

That is, housing is already dostroennyh and handed over or close to the commissioning of buildings, it is sufficient to meet demand both now and in the near future. Builders of all the remaining objects have little chance of attracting money from private investors, - says he. I agree with him and the leader of a portal Capital property George of Germany, who notes that talk about that a year is the housing shortage - lie, because you must first sell everything that is built.

In addition, previously acquired from apartments in new buildings today to get rid speculators, so they offer is growing, - he added.
Do not produce the desired results, and all kinds of shares, the companies advertised this spring. For example, according to Germanova virtually any home purchase business-class from the builder can receive discounts of about 30%, and many have recently started to implement the payment. The Mechanism could installments lived under normal market conditions. But now the buyer is aware that it does not guarantee the completion of the house, if investors do not suffer massively in the money stroykompaniyu. But this is unlikely, - he believes.

more promising in terms of increasing the share of sales experts believe the surrender of ready apartments for rent with an option to purchase, which intends to introduce at some facilities holding Kievgorstroy. However, Sergei Kostetsky argues that this scheme is disadvantageous to the developer and the size of monthly payments is nepodemnym for most investors, because it is necessary to pay for housing for three to five years. For buyers, this scheme will not replace mortgage. Apparently, the leadership Kievgorstroya understands discommodity such shares, and therefore delayed its introduction in ready homes, - said Kostetsky.

the fittest survive

According to experts, a significant excess of supply over demand and very low interest to the primary buyers in the near future will lead to an active washout of companies that do not have the resources to build and tighten the competition among the few developers, giving the object. However, as said Vladimir Germany, reduction of market stroykompany observed with the current spring. While a year ago, their homes in Kiev offered customers 94 developer, and now their 70. Over the past two months, sales have dropped 34 of the building due to the inability to continue their construction. The first came in the bankruptcy of the so-called naked developers who have neither the capital nor the major donor structures or equipment, or banks.-To-market one-two projects, they rely on money from private investors, - said of Germany.

Then, according to Dmitry Lookout, the market may leave and more powerful structures. According to the company Misto, today, work is only at 43 sites (including a demonstration site for the movement of a few workers), while the total number of on sale of houses to 148. Similar data are provided and trajectory, according to studies which are now actual building is only at 40 sites to over 80 last year. In addition to lack of funds for the completion of facilities, office and advertising campaign, the main reason for withdrawal from the market average hands of developers, according to experts, will be plenty of lawsuits by private investors.

After a year in the capital will remain no more than two dozen major developers, which will survive only the implementation of the stated dates of construction and further reducing the cost of housing - predicted Kostetsky.

experts believe that only during the summer of new apartments in buildings put in service podesheveyut another 5-10%, since the cost of construction during the crisis and has reduced amounts to no more than $ 700-800 per square. Today, for many companies, it is important to go at least to zero, - says head of department of sales of flats Trajectories Alexander Onischuk.

In addition, according to observers, will soon be implemented only piecemeal projects, while the possibility of construction of residential areas with total area of 100 thousand square meters. m almost unreal.

Osipova Love

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