Kiev authorities first went to meet operators of outdoor advertising in terms of reducing financial charges for the rental of seats under the design of outdoor advertising

From this week prices declined on average by 30-33%.

draft regulation on the reduction of the base rates above control advertising during KCSA prepared in the spring. According to the document, the basic rate for the rental of seats under the design of outdoor advertising are reduced to 28,6-33,3%. Exemptions relating to 13 of 22 types of outdoor advertising. In particular, the tariffs are reduced to the standard billboards (at 29,3%), panels on the facades of the house (by 29,7%), television screens (30%), laytpostery (at 29,5%), banners and panels on the facades of houses and construction of protective nets (at 30,5-33,3%, depending on the advertising surface area) and other most popular forms of advertising.

order, however, imposes the rental rate for such advertisement as the holder of 25 UAH. per month (Minimum payment for this vehicle is not charged). In general, the share of planes in the Park outdoor advertising decline will affect more than the capital's outdoor advertising market, so you can safely claim to be for the entire industry. Almost the first updated the Kiev management of advertising concessions to operators, listening to the market, and has done so that the industry will survive the difficult period of crisis. Especially when you consider that the forecasts for the next few months, quite negative. Still, many experts predict a second wave of the crisis, so this decision may indeed be fatal, - says Artem Bidenko, head of the coordinating council of the Association of Outdoor Advertising Ukraine.

Naruzhnikam actually be easier to pay bills of the city. Due to the fact that this year the industry went from alcohol and tobacco advertising, outdoor market was in a rather deplorable situation. Many operators are forced to reduce and dismantle their network design for order to somehow survive, because paying the city now exceeds all the other expensive parts, and sales as there are none, - said Ina Filatov, chief operating officer Gallery-Octagon on Ukraine.

today in Kiev, according to the director of research company Ukrainian Media Monitor Vladimir Ponomarev, there are about 22 thousand planes of size> 2 square. m. In this case, if compared with last year, the number of planes of the outdoor advertising declined slightly. In fact since the beginning of the growth trend of the park outdoor advertising media in the capital has been negative. And the number of planes, in general, decreased againstthe backdrop of the fact that new operators. For example, Multibord went to Kiev this year and has already put more than one a dozen planes. There are a number of operators who continue to campaign to establish new construction , - said Ponomarev.

Expert: The next few years will be crucial for Ukraine
The worm of greed
The Kiev authorities were obliged to ZhEKi fix all playgrounds
China has built the world's most powerful solar power plant
AMC requests KCSA abstain until September 30 from the abolition of quarterly and annual travel
Retail prices for light petroleum in Kiev on Sept. 11 fell
Credit, Bonds ... and rake?

There is a simple truth: money - it is always the responsibility of ...

Stelmach does not want to finance the Euro 2012

National Bank refused to transfer 10 billion UAH. That should go to fund preparations for the evrochempionatu 2012 ...

Communists took up Massandra