Finland's Nokia announced the first loss for the last decade
Oct 16th, 2009 | By admin | Category: Main NewsNokia today announced major losses for the third quarter. A year ago, the company has already reported that sales of cell phones and smartphones across the world are falling, but then the world's biggest maker still managed to hold on to profits.
Now Nokia has suffered the first loss for the past ten years. Against the background of a general fall in demand for mobile phones, the company is still quite loses its market share, yielding to pressure from Apple, RIM, as well as devices based on Google Android. Do not have helped the Finns and the layoffs and restructuring of its units, which they were engaged in since last fall to somehow reduce costs. The company even lowered the price of machines in the hope of support last year's sales. But, despite the fact that the market is gradually recovering, Nokia does not make them better.
During the quarter Nokia has a net loss of 559 million euros, against 1.09 billion euro profit a year earlier. Analysts expect the company will show a net profit of approximately 367 million euros. Proceeds of the Finnish company fell to 9.8 billion euros, against 10.03 billion euros, expected industry experts.
Experts say that the company is becoming increasingly difficult to compete with other manufacturers of vehicles, especially the iPhone and Blackberry. His part of the market and take away the tube-based operating system Google Android.
The report said that the year of sale Nokia fell nearly 20%, the largest decline (21.2%) showed a subsidiary of Nokia Siemens Networks. At the same time, sales of navigational directions Navteq for the year grew by 5,7%. Is it not better things and to measure the operating profit, which fell for the year by 57% and amounted to 741 million euros.
Overall company margin declined from 34 to 30,9%. In quantitative terms, the manufacturer smartphones sold 108.5 million units, up 8% less than the same period last year.
Nokia
The report also states that 908 million euros have been earmarked for the needs of a subsidiary of Nokia Siemens Networks. This cancellation affected the overall results of the company, - say at Nokia. Average price of sold machinery accounted for 62 euros to 72 euros a year earlier.
company's shares on the negative data have fallen by almost 8% to 9.49 euros per security. Head of Nokia Olli-Pekka Kallasvuo said that the demand for mobile phones starts to grow quarter by quarter, but up to last year's sales so far is still far away. In the current quarter, Nokia expects surge in sales. Total market producer of this year's expected sales of 1.21 billion cellular handsets, which is 10% less than last year.
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