Deripaska"s company Rusal needs money, she wants to go to Paris and Hong Kong stock exchange, to sell 10% of the capital to get a $ 2 billion. But a good reputation can not be called an oligarch, and to restore its image, in September 2009 he appealed to the French specialist PR - Nina Mitzi, director of consulting firm Financial Dynamics, says InoPressa.ru with reference to the French newspaper Le Point.

Nina Mitzi was instructed to do everything necessary to improve the image of the company. Her strategy was to "sell" the company itself, Rusal, rather than its scandalous shareholder. She acted immediately on two fronts. The first - the organization of the press tour for journalists of financial publications, so they can "feel" infrastructure "Rusal" and meet the staff (but not with Deripaska). Second - media training to prepare senior staff Rusal, which will have to meet with investors, analysts and journalists - the newspaper writes.

Then Nina Mitzi with several bankers went to Moscow to secretly prepare employees for Rusal to ensure that "sell" your project. Was formed two teams - to exit at the Paris and Hong Kong stock exchange. The course was held in the form of role-playing game, whose participants, including Oleg Deripaska, replied to all sorts of questions, even the most awkward, the newspaper said.

"Nina Mitzi warned its customers: it is impossible to silence the French press. Therefore, care shouc98ld be taken to provide the most reliable information in order to avoid the boomerang effect. There can be no question that the danger of the court, if the newspapers will write the bad reputation of Oleg Deripaska, as it is counterproductive. On the contrary, we must again and again to explain that much of the information is unreliable. And to prove "- continues edition.

January 25 Office of Financial Markets, to keep the financial public relations campaign that allowed Rusal to place their shares on the exchange. Nina Mitzi completed its task, writes in the conclusion of Le Point.

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